Verlasso is excited to host its first ever road trip! This weekend, we are partnering with Heinen’s grocer on a food truck extravaganza. In an effort to support Heinen's in the Chicago area, (a relatively new market for the grocer) we wanted an out-of-the-box way to engage with consumers. In looking for an event that would not only resonate with the community, but also support an amazing event, we decided to take part in the annual Food Truck Social that takes place in the Lincoln Park Zoo.

The Lincoln Park Zoo Food Truck Social supports one of the largest zoo-based conservation and science programs in the country. They are dedicated to improving animal management and wildlife conservation. The food truck social is just one of many events hosted at the zoo each year to raise money for their programs and to connect with those that live in the area. We knew that given Verlasso’s mission to save the oceans through producing a sustainable animal protein, and Heinen’s commitment to Verlasso, that we had a winner! 

Planning immediately began to find a food truck partner and to schedule the Verlasso Heinen’s truck for Heinen’s store visits.  We looked at food trucks throughout Chicago and found the perfect partner in Babycakes - a beautiful red food truck serving “reinvented” breakfast foods throughout the Chicago area. Chef Leah and her amazing team are partnering with the Heinen’s and Verlasso teams to go on the road in the Chicago Area, with its final stop at the Lincoln Park Zoo Food Truck Social!

Wrapped in sustainable seafood tips and messages, the Verlasso food truck will begin with visits to Heinen’s stores through the day on Saturday, May 13th. Bites of mini-waffles, seared Verlasso salmon and maple bacon bourbon jam will be served to those lucky enough to come to Heinen’s stores throughout the day. At the Lincoln Park Zoo, the menu will be expanded to include Caprese Skewers with red and yellow cherry tomatoes, seared Verlasso salmon, fresh basil and balsamic reduction. Also served will be seared Verlasso salmon in potatoes bravas, Spanish style paprika potatoes, tomato aioli, garlic and cilantro. You will even have a chance to win a $100.00 Heinen's gift card!

We hope to see you there!

Food Truck Destinations

May 13, 2017 - 11:00 a.m.

201 S Waukegan Rd
Lake Bluff, IL 60044

1:00 p.m.

2503 Waukegan Road,
Bannockburn, IL 60015

3:00 p.m.

1020 Waukegan Road,
Glenview, IL 60025

6:30 p.m.

1020 Waukegan Road,
Glenview, IL 60025