Verlasso is pleased to announce its first co-branded wine partnership program with Bonterra Organic Vineyards of Mendocino. This strategic merging of two brands is an exciting development for Verlasso. Beyond the mutual marketing benefits and strategies that align these two impactful brands, it is the spirit of collaboration that means the most to both our team at Verlasso and the Bonterra team.
What began as a simple introduction from Verlasso's General Manager Moises Del Rio, has launched into a multi-tiered marketing partnership. Bonterra is known as a leading producer of organic wines, which have been widely available in the United States since 1987. To kick off the marketing partnership, Verlasso and Bonterra took part in the production of a content shoot in Sonoma, California that included video, photography, recipes and tips. Both video and photographic content for the entire year was produced specifically to support a collaborative social media, event and retail campaign.
In the coming months, promotions at retailers nationwide with Bonterra wines and Verlasso salmon will launch. Lobby displays, hang tags on the bottle necks, tastings, store promotions and in-store events will all be a part of this year-long collaboration. The marketing effort will be featured at the Kentucky Derby for Taste of Derby Festival, Food and Wine Classic in Aspen, Sip of the Sea, Disney Epcot Food and Wine Festival, as well as additional Bonterra and Verlasso events throughout 2017 and beyond.