Verlasso® Continues Steady Growth with New Seafood Distribution Partners
North Coast Fisheries, Inc. and Foods In Season
Market Expansion to Western States Offers Greater Availability of
Verlasso Harmoniously Raised Salmon

MIAMI, May 24, 2012–Verlasso®, the world’s first provider of harmoniously raised fish,continues to expand its market presence through distribution deals with Washougal, Wash.‐based Foods In Season and Santa Rosa, Calif.‐based North Coast Fisheries, Inc., a subsidiary of Tony’s Fine Foods. With these partnerships, Verlasso salmon will now be readily available to more conscious‐cuisine consumers through retailers, restaurants and other purveyors in the West, including Las Vegas and throughout Northern California.

Verlasso continues to transform the aquaculture industry with its new category of farmed salmon for consumers who care about how their food is raised and where it comes from. Neither wild nor traditionally farmed, Verlasso’s innovative, harmoniously raised approach to farming produces a high‐quality, great‐tasting salmon that promotes a strong balance between consumers’ health and nutritional needs and the needs of the environment.

“Our new partnership with North Coast Fisheries, Inc., will help us bring Verlasso to Northern California seafood distributor retailers and restaurants whose customers demand high‐quality salmon that is both healthy and sustainable,” said Scott Nichols, director of Verlasso. “Together with Foods In Season, we will reach high‐end restaurant customers that share our philosophy of environmental responsibility and food raised with a deep respect for the Earth. We value these relationships, and look forward to working with each to bring harmoniously raised Verlasso salmon to their customers.”

Verlasso’s most significant innovation is its use of 75 percent fewer feeder fish to produce healthy salmon rich in Omega‐3s. In traditional salmon farms, salmon get their Omega‐3s from fish oils provided by wild‐caught feeder fish, which puts a significant strain on our oceans. Typically it takes 4 or more pounds of feeder fish to raise one pound of salmon—what’s known as the “fish in, fish out” ratio. Verlasso reduces the “fish in” number from four down to one without changing the high level of Omega-3s salmon are known for. Verlasso salmon is also leaner than traditionally farmed salmon, with a mild flavor and silky texture.

“Historically, Foods In Season has carried mainly wild seafood,” says John Anderson, owner of Foods In Season. “This will be the first farmed salmon we have ever carried. As the premier provider of foods for top chefs across the country, adding Verlasso to our offerings is a great choice because of its high quality, great taste and excellent farming practices. Sustainability is a way of life for us and we’re happy to offer Verlasso to our customers.”