Verlasso® Continues Growth with New Partners North Coast Fisheries, Inc. and Foods in Season
May 24, 2012
May 24, 2012
Verlasso® Continues Steady Growth with New Seafood Distribution Partners
North Coast Fisheries, Inc. and Foods In Season
Market Expansion to Western States Offers Greater Availability of
Verlasso Harmoniously Raised Salmon
MIAMI, May 24, 2012–Verlasso®, the world’s first provider of harmoniously raised fish,continues to expand its market presence through distribution deals with Washougal, Wash.‐based Foods In Season and Santa Rosa, Calif.‐based North Coast Fisheries, Inc., a subsidiary of Tony’s Fine Foods. With these partnerships, Verlasso salmon will now be readily available to more conscious‐cuisine consumers through retailers, restaurants and other purveyors in the West, including Las Vegas and throughout Northern California.
Verlasso continues to transform the aquaculture industry with its new category of farmed salmon for consumers who care about how their food is raised and where it comes from. Neither wild nor traditionally farmed, Verlasso’s innovative, harmoniously raised approach to farming produces a high‐quality, great‐tasting salmon that promotes a strong balance between consumers’ health and nutritional needs and the needs of the environment.
“Our new partnership with North Coast Fisheries, Inc., will help us bring Verlasso to Northern California seafood distributor retailers and restaurants whose customers demand high‐quality salmon that is both healthy and sustainable,” said Scott Nichols, director of Verlasso. “Together with Foods In Season, we will reach high‐end restaurant customers that share our philosophy of environmental responsibility and food raised with a deep respect for the Earth. We value these relationships, and look forward to working with each to bring harmoniously raised Verlasso salmon to their customers.”
Verlasso’s most significant innovation is its use of 75 percent fewer feeder fish to produce healthy salmon rich in Omega‐3s. In traditional salmon farms, salmon get their Omega‐3s from fish oils provided by wild‐caught feeder fish, which puts a significant strain on our oceans. Typically it takes 4 or more pounds of feeder fish to raise one pound of salmon—what’s known as the “fish in, fish out” ratio. Verlasso reduces the “fish in” number from four down to one without changing the high level of Omega-3s salmon are known for. Verlasso salmon is also leaner than traditionally farmed salmon, with a mild flavor and silky texture.
“Historically, Foods In Season has carried mainly wild seafood,” says John Anderson, owner of Foods In Season. “This will be the first farmed salmon we have ever carried. As the premier provider of foods for top chefs across the country, adding Verlasso to our offerings is a great choice because of its high quality, great taste and excellent farming practices. Sustainability is a way of life for us and we’re happy to offer Verlasso to our customers.”
To learn more about Verlasso harmoniously raised salmon, for sales inquiries and to find additional locations where Verlasso can be purchased, visit www.verlasso.com. Or, join the conversation on our Verlasso blog: http://www.verlasso.com/conversation/all/.
About North Coast Fisheries, Inc.
North Coast Fisheries was established in 1993 and developed to bring wild fish as fresh as possible from the boats to the plates of consumers through fast and efficient distribution to quality restaurants around the Northern California and wine country areas. NCF sold to Tony’s fine foods in 2008 in order to take advantage of Tony’s vast experience in logistics and the distribution abilities it has developed. Now NCF has the ability to reach out to areas it previously could not cover. NCF is very excited about this truly wonderful fish and as an expert leading company with wild stocks NCF can attest to this fish’s similar traits in eating quality.
About Foods In Season
With offices and warehouses in Washington State and Las Vegas, Foods in Season offers their customers a diverse product line that is selectively sourced covering Las Vegas, Oregon, Washington and nationwide via FedEx.
Verlasso® is committed to continuous improvement in its aquaculture practices, working in concert with some of the world’s leading thinkers to sustain people, fish and the planet. Verlasso’s harmoniously raised salmon was recently recognized by Seafood International magazine as a “Best New Food of 2011”, and as a “Top Food Trend of 2012” by Specialty Food magazine. To learn more about Verlasso, please visit www.verlasso.com, join us on Facebook or follow us on Twitter @VerlassoSalmon.
Verlasso® is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.